Clearing Guide

United Kingdom (National)

  • Specification: MagazineAds_1v4 (by GWG)
  • PDF Standard: PDF/X-1a:2001
  • Crop Marks: Not Allowed for ads with bleed
    • Binding: Saddle stitch

Clearing Guide Display Columns

These column sizes are for ads not covered in the regular sizes above. Small fractional ads do not usually have bleed and should be supplied to their booked depth in millimetres x their column measurement (a 10×2 ad would therefore be 100mm high and 92mm wide)

1 2 3 4
44mm 92mm 139mm 187mm

Maximum column height: 250mm

mm

Clearing Guide Classified Columns

Classified advertising for Observer Magazine is type area only, without bleed. Ad sizes are given as height in cm x width in columns. Depth is usually converted to millimetres for delivery, so: a 10×2 ad would be 100mm (10cm) high and 63 millimetres (2 columns) wide. This measurement method applies to all advertising that doesn’t have bleed.

1 2 3 4 5 6
30mm 63mm 95mm 128mm 161mm 193mm

Maximum column height: 240mm

mm

Clearing Guide regular display sizes

  • Page Bleed

    Trim: W 206mm x H 271mm

    Bleed: W 216mm x H 281mm5mm all round

    Type: W 187mm x H 250mm

  • Double Page Spread (DPS)

    Trim: W 412mm x H 271mm

    Bleed: W 422mm x H 281mm5mm all round

    Type: W 394mm x H 250mm

  • Must be supplied as one file
  • Half Horizontal

    Trim: W 206mm x H 132mm

    Bleed: W 216mm x H 142mm5mm all round

    Type: W 187mm x H 120mm

  • Half Vertical

    Trim: W 102mm x H 271mm

    Bleed: W 112mm x H 281mm5mm all round

    Type: W 92mm x H 250mm

  • Quarter Page (Type area only) Type: W 92mm x H 120mm
  • Half Height Double Page Spread

    Trim: W 412mm x H 132mm

    Bleed: W 422mm x H 142mm5mm all round

    Type: W 395mm x H 120mm

  • Must be supplied as one file
  • 6x4 Strip

    Trim: W 206mm x H 65mm

    Bleed: W 216mm x H 75mm5mm all round

    Type: W 187mm x H 60mm

  • 6x8 Strip

    Trim: W 412mm x H 65mm

    Bleed: W 422mm x H 75mm5mm all round

    Type: W 395mm x H 60mm

  • Must be supplied as one file

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