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Observer Magazine

United Kingdom

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Notes

Publication Day: Sunday
Copy Deadline (Display and Classified): Friday 5pm 10 days prior to publication

For a list of approved repro houses, Bureaus and advertising delivery methods please see the links below:

Delivery Methods: http://www.guardian.co.uk/advertising/electronic-ad-delivery

Approved Senders: http://www.guardian.co.uk/advertising/advertising-specifications

For a list of approved repro houses, Bureaus and advertising delivery methods please see our Ad Info site: http://www.adinfo-guardian.co.uk/general/how-to-advertise/ad-delivery/ad-delivery.shtml

For some general guidelines to designing your ad to make it suitable for print, please see this link: http://specle.net/uk/guardian-news-media/notes/general-guidelines-for-guardian-print-advertising

WE DO NOT accept emailed advertising of any type. You must use one of our approved delivery methods.

We never accept any advertising copy with crop marks, colour bars or other printers marks of any description. Advertising should be supplied to exact dimensions only.

Observer Magazine regular display sizes

Page Bleed

Ads should only ever be delivered to bleed or type sizes, never to trim, which is for information only and represents the physical size of the finished product after bleed has been removed during printing

If you don't wish to have bleed on your ad it should be supplied to the exact type size measurement only

Trim: W 206mm x H 271mm

Bleed: W 216mm x H 281mm

Type: W 187mm x H 250mm

Double Page Spread (DPS)

Ads should only ever be delivered to bleed or type sizes, never to trim, which is for information only and represents the physical size of the finished product after bleed has been removed during printing

If you don't wish to have bleed on your ad it should be supplied to the exact type size measurement only

Trim: W 412mm x H 271mm

Bleed: W 422mm x H 281mm

Type: W 394mm x H 250mm

Supply as one big page

Half Horizontal

Bleed measurements are supplied for all four sides so that ads can be placed on either the bottom or top of the page. Physically, only bleed from three sides can ever be removed for fractional ads.

If you don't wish to have bleed on your ad it should be supplied to the exact type size measurement only

Trim: W 206mm x H 132mm

Bleed: W 216mm x H 142mm

Type: W 187mm x H 120mm

Half Vertical

Bleed measurements are supplied for all four sides so that ads can be placed on either a left-hand or right-hand page. Physically, only bleed from three sides can ever be removed for fractional ads.

If you don't wish to have bleed on your ad it should be supplied to the exact type size measurement only

Trim: W 102mm x H 271mm

Bleed: W 112mm x H 281mm

Type: W 92mm x H 250mm

Quarter Page (Type area only)

Half Height Double Page Spread

Bleed measurements are supplied for all four sides so that ads can be placed on either the bottom or top of the page. Physically, only bleed from three sides can ever be removed for fractional ads.

If you don't wish to have bleed on your ad it should be supplied to the exact type size measurement only

Trim: W 412mm x H 132mm

Bleed: W 422mm x H 142mm

Type: W 394mm x H 120mm

Supply as one big page

3+3 Column Fireplace

This is the measurement for a fireplace ad spanning 6 columns (3 columns on each facing page) plus the gutter of 19mm. Other Fireplace ads can be worked out by adding the appropriate columns required on each page plus 19mm. If in doubt, please ring us for confirmation

Type: W 297mm x H 250mm

Supply as one big page

Observer Magazine Display Columns

Send Observer Magazine Display Columns Ad

250mm

These column sizes are for ads not covered in the regular sizes above. Small fractional ads do not usually have bleed and should be supplied to their booked depth in millimetres x their column measurement (a 10x2 ad would therefore be 100mm high and 92mm wide)

Columns:

1 2 3 4
44mm 92mm 139mm 187mm

Observer Magazine Classified Columns

Send Observer Magazine Classified Columns Ad

240mm

Classified advertising for Observer Magazine is type area only, without bleed. Ad sizes are given as height in cm x width in columns. Depth is usually converted to millimetres for delivery, so: a 10x2 ad would be 100mm (10cm) high and 63 millimetres (2 columns) wide. This measurement method applies to all advertising that doesn't have bleed.

Columns:

1 2 3 4 5 6
30mm 63mm 95mm 128mm 161mm 193mm