STATIC CONTENT
Creative Dimensions: 1080px x 1920px portrait
DPI: 72 DPI
File Type: JPG
File Format: RGB
(CMYK WILL NOT DISPLAY CORRECTLY)

SUBTLE ANIMATION CONTENT
File Formats: MPEG4, MOV
Encoding: H264
Frame Rate: 25fps
Bitrate: 8mbit/s
File Size: 30MB or less
Standard Slot Length: 10 seconds
Backup Creative: Static content must also be provided
Restrictions: Full-motion video content is not permitted on Adshel Live

Creative Considerations
For all Asda campaigns, content cannot contain details of price promotions or Asda intellectual property (e.g. logo or roundels) unless booked with Asda directly.

Video content is permitted.
Standard slot length: 10 seconds (unless agreed otherwise)
Screens do not emit sound.

Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:

• Sweets, Fast Food & other HFSS products
• Alcohol
• Tobacco/Vapes
• Guns
• Swimwear/underwear
• Politics