Notes
PLEASE NOTE THAT WE NOW ONLY ACCEPT FLASH 10 AND BELOW
Basic Display Formats
We use the DFP Premium to serve our desktop Web campaigns and Mobile optimised campaigns.
*40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
- IPC only accepts JavaScript/standard format tags (no iframes)
- Please see expndable ads section for further details on expandables.
- All flash files must have clickTag and back-up gifs
- File formats accepted: jpeg, gif or swf
- Flash version 10 and below, ActionScript 2 and ActionScript 3) (please see below for Click Command examples)
- All creative is subject to Publisher’s approval
- No looping restrictions; no animation duration restrictions
- Max 18 FPS
- 3 days turnaround for standard; 5 days for and rich media
- Queries to traffic@ipcmedia.com
-
MPU
Size: W 300 px x H 250 px Expanded size: W 600 px x H 600 px Animation allowed?: Yes Sound allowed?: Yes Must be user initiated Backup image required?: Yes Max file size (KB): 40KB
Located on the right rail, expandables must expand left
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
-
Double MPU
Size: W 300 px x H 600 px Expanded size: W 600 px x H 600 px Animation allowed?: Yes Sound allowed?: Yes Must be User Initiated Backup image required?: Yes Max file size (KB): 40KB
Located on the right rail, expandables must expand left
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
-
Leader
Size: W 728 px x H 90 px Expanded size: W 0 px x H 0 px Animation allowed?: Yes Sound allowed?: Yes Must be user-initiated Backup image required?: Yes Max file size (KB): 40KB
Located at the top.
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
Expandable Ads
WE CANNOT HOST EXPANDABLE ADS UNLESS THEY ARE BUILT BY IPC. THEY MUST BE SUPPLIED VIA A THIRD PARTY JAVASCRIPT TAG SUCH AS DFA OR MEDIAMIND.
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
- Expandable ads can be mouse-over to expand but must have a clear close button on the top right or top left of the expanded portion.
- Available formats: MPU, Double MPU, Leader, Billboard Push Down, Overlay, Page Peel.
- Rich media redirect tags only (no files)
- Click or mouse over to activate
- Mouse-off to deactivate with clear close button on expanded portion
- Maximum of 2 expansions per impression
Page Peel
Page Peel options include:
Tease & Peelback, Super Leaderboard, Double MPU, Overlay.
Overlay Ads
- Animation = 15 Seconds – automatically closes after the 15 seconds
- Prominent close button visible throughout the animation
- Must be capped at 1 per user per day (at most)
- Not permitted on homepages
Video in Ads
- Streaming (polite) video (or any data) permitted
- Video must have clear close pause/play button
- Auto play permitted but must have clear close button
- No video length restriction; total polite streamed data: 2mb max
- Sound permitted must be user initiated with clear mute button
- Max length = 15 secs
- Format = .FLV (broadcast quality)
- Click through URL
- Tracking pixel (Optional)
- Max frame rate = 30 fps
- Video bit rate = 1372 kbps
-
Video
Size: W 300 px x H 250 px Expanded size: W 0 px x H 0 px Animation allowed?: Yes Sound allowed?: Yes Backup image required?: Yes Max file size (KB): 0KB
ClickTag
getURL (Flash version 6 and higher)
on (release) {
getURL (level0.clickTAG, "blank");
}
getUrlfunction (ActionScript 3)
Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {
var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), “_blank”);
}
Notes:
click_btnis the name of the link button. You can change it into
every name / label you want.
- It is possible to embed the clickTAG via external files.