Notes
PLEASE NOTE THAT WE NOW ONLY ACCEPT FLASH 10 AND BELOW
Basic Display Formats
We use the DFP Premium to serve our desktop Web campaigns and Mobile optimised campaigns.
*40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
- IPC only accepts JavaScript/standard format tags (no iframes)
- Please see expndable ads section for further details on expandables.
- All flash files must have clickTag and back-up gifs
- File formats accepted: jpeg, gif or swf
- Flash version 10 and below, ActionScript 2 and ActionScript 3) (please see below for Click Command examples)
- All creative is subject to Publisher’s approval
- No looping restrictions; no animation duration restrictions
- Max 18 FPS
- 3 days turnaround for standard; 5 days for and rich media
- Queries to traffic@ipcmedia.com
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MPU
Size: W 300 px x H 250 px Expanded size: W 0 px x H 0 px Animation allowed?: Yes Sound allowed?: Yes Must be user initiated Backup image required?: Yes Max file size (KB): 40KB
Located on the right rail, expandables must expand left
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
-
Leader
Size: W 728 px x H 90 px Expanded size: W 0 px x H 0 px Animation allowed?: Yes Sound allowed?: Yes Must be user-initiated Backup image required?: Yes Max file size (KB): 40KB
Located at the top, must expand down
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
-
Double MPU
Size: W 300 px x H 600 px Expanded size: W 600 px x H 600 px Animation allowed?: Yes Sound allowed?: Yes Must be User Initiated Backup image required?: Yes Max file size (KB): 40KB
Located on the right rail, expandables must expand left
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
-
Portrait
Size: W 300 px x H 1050 px Expanded size: W 450 px x H 1050 px Animation allowed?: Yes Sound allowed?: Yes Backup image required?: Yes Max file size (KB): 40KB
Modular ad unit with 3 different sections to it. It is served through the MPU position so must expand left.
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
Expandable Ads
WE CANNOT HOST EXPANDABLE ADS UNLESS THEY ARE BUILT BY IPC. THEY MUST BE SUPPLIED VIA A THIRD PARTY JAVASCRIPT TAG SUCH AS DFA OR MEDIAMIND.
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
- Expandable ads can be mouse-over to expand but must have a clear close button on the top right or top left of the expanded portion.
- Available formats: MPU, Super MPU, Leader, Banner, Sky, Billboard
- Rich media redirect tags only (no files)
- Click or mouse over to activate
- Mouse-off to deactivate with clear close button on expanded portion
- Maximum of 2 expansions per impression
Billboard Specs
Please note that we have a 40kb polite file size limit with a full load of 2.5MB for third party hosted ads.
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Billboard
Size: W 970 px x H 250 px Expanded size: W 0 px x H 0 px Animation allowed?: Yes Sound allowed?: Yes must be user-initiated Backup image required?: Yes Max file size (KB): 40KB
Page Skins (gutter ads)
- Client build: png,gif or jpeg background image, max file size = 100kb
- IPC build: high res asset images, creative direction
- Full reskin specs available on request
-
Page Skin (Gutter Ads) for Takeovers
Size: W 970 px x H 900 px Expanded size: W 0 px x H 0 px Animation allowed?: No Sound allowed?: No Backup image required?: No Max file size (KB): 150KB
The Content Width for our sites is to be set to 1,000 pixels. Each rail (left and right) are to be set to a size of 130 pixels to cater for multiple screen sizes.
The length of the ad should be 900 pixels to cater for multiple screen sizes and fade to site colour or white.
There is a strict 150 kb filesize.
The file must be supplied as a .gif or .jpeg
ClickTag
getURL (Flash version 6 and higher)
on (release) {
getURL (level0.clickTAG, "blank");
}
getUrlfunction (ActionScript 3)
Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {
var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), “_blank”);
}
Notes:
click_btnis the name of the link button. You can change it into
every name / label you want.
- It is possible to embed the clickTAG via external files.
Page Peel
Must expand to the left and down.