Ad Specifications
Here are the specifications for supplying banners, skyscrapers, buttons, page curl ads,page overlays and interstitial ads to go onto targetjobs.co.uk or targetcourses.co.uk.
Banner
• Width: 468 pixels
• Height: 60 pixels
• Formats accepted: JPEG, GIF, SWF
• File size: JPEG/GIF: Max. 15Kb SWF: Initial load max. 25Kb
Skyscraper
• Width: 120 pixels
• Height: 600 pixels
• Formats accepted: JPEG, GIF, SWF
• File size: JPEG/GIF: Max. 25Kb SWF: Initial load max. 35Kb
Skyscraper (expanding)
• Width (unexpanded): 120 pixels
• Height (unexpanded): 600 pixels
• Width (expanded): Max. 300 pixels – expansion is leftwards
• Height (expanded): 600 pixels
• Expanding/contracting should occur on mouseover/mouseout
• Formats accepted: SWF
• File size: Initial load max. 35Kb
Button
• Width: 120 pixels
• Height: 60 pixels
• Formats accepted: JPEG, GIF
• File size: Max. 10Kb
Button – e-updates
• Width: 142 pixels
• Height: 29 pixels
• Formats accepted: JPEG, GIF
• File size: Max. 10Kb
Page curl ad
• Width (unexpanded): 50 pixels
• Height (unexpanded): 50 pixels
• Width (expanded): 150 pixels
• Height (expanded): 150 pixels
• Expanding/contracting should occur on mouseover/mouseout
• Formats accepted: SWF
• File size: Initial load max. 10Kb
Page overlay
• Width: Max. 300 pixels
• Height: Max. 300 pixels
• Formats accepted: JPEG, GIF
• File size: Initial load max. 25Kb
• Please include a ‘No thanks’ element to the creative
Interstitial ad
• Width: Max. 800 pixels
• Height: Max. 600 pixels
• The creative appears on a new page in between an immediate vacancy search being submitted and the search results being viewed. It is on a blank page with a ‘Skip to search results’ link at
the bottom
• Formats accepted: JPEG, GIF, SWF
• File size: JPEG/GIF: Max. 35Kb SWF: Initial load max. 75Kb
• Maximum run time for SWF is 15 seconds
Other information
• We always need a clickthrough URL to go with a banner, button
or skyscraper, either linking internally to targetjobs.co.uk or linking externally.
• If using audio please include volume/mute control.
• We can host creative ourself or carry tags from all third-party
systems such as DoubleClick, Eyeblaster, etc.
• If supplying creative for a search-triggered banner, skyscraper or
button, remember to include details of the sector, region,
and/or keyword to be used.
Note on using Flash
When Flash is used for an ad, the clickthrough should not be coded
into the ad. Instead, the following code should be used as a click: on (release) {getURL(clickTAG,‘_blank’);}
This will mean that clicks can be counted by our adserver, and also
that the clickthrough URL can be altered without needing to change
the Flash file.