thesleepevent.com

United Kingdom (National)

Ad Specifications

Skyscraper
Dimensions : 120 × 600 pixels
Format : GIF, animated GIF, JPEG, SWF~
Max. file size : 39 KB
URL : An active URL must be supplied for the ad to link to
Additions : Flash~ and Java accepted upon prior approval

~ Flash & Rich Media Notes

The frame rate for flash files may not exceed 12 frames/sec, 110 Max frames, 7 second preload, and Bandwidth Setting no more than 300 bytes.
Please Export Flash files in Flash version 10 or lower.
A back-up of the ad should be supplied in GIF or JPG format for visitors without flash installed.
Any video or sound contained within a creative can only play with user interaction. This must be click-based as opposed to mouseover interaction.
To track click-throughs, our click-tag flashvar must be embedded into the file and a URL supplied to us. The Actionscript to be embedded in the flash file should appear as follows:

Actionscript 2:
on (release) {
getURL(clickTAG, “_blank”);
}

Actionscript 3:
function myClickTAG(event:MouseEvent):void {
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTAG), “_blank”);
}
myBtn.addEventListener(MouseEvent.CLICK, myClickTAG);

where: myClickTAG – is the function name.
myBtn – is the instance name of the Button or Movie Clip symbol

Submission Guidelines/Deadlines
Send all creative to: ubmi-onlineads@ubm.com
Linking URL must be submitted with creative
Flash creative must have an accompanying .gif or .jpg
All creative must be provided five business days prior to start date

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