Ad Specifications

Online Specifications.

Advertising Units:

Leaderboard (728 × 90px)
MPU (300 × 250px)
Skyscraper (120 × 600px)

Valid Formats: Flash (see note below), gif, animated gif, jpeg
Note: Flash files must come with a backup gif file for non flash compatible browsers.
Max file size: 48kb

Solus Emails:
Creative: Flat html file (no flash or animated gifs)
Max file size: 48kb
Links: Click through link with unique tracking code
Subject Line: 65 characters (incl spaces) or less
Notes: The higher the ratio of images to text the higher the spam score. A high spam score will impact on the amount of email
accounts that receive it and the number of people that will open the email (as it could hit their junk folders). The more text the
better. We advise using a clear call to action and we do offer personalisation for the salutation.

Ticker Tape:

Creatives: Logo
Max height: 20px
Max width: 80px
Max number of words per message: 10
Link: Click through url with tracking

Mid-Morning Newsletter Sponsorship:

Creative Ads: 1 full banner (468 × 60 px)
1 MPU (300 × 250 px)
Creative formats: Static gif, jpeg
Max creative file size: 40kb each
Text ads: 2 text ads
Max Characters: 240 characters, spaces included
Notes: You can replace the ads during the week but please provide the new creative/text by 12pm the day before.

Copy Deadline:4 Working days before they are due to run (this allows us to test it through our Spam Filters)