Financial Times Online

United Kingdom (National)

Web Format

  • Standard Leaderboard 728x90
    Size: W 728 px x H 90 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: No
    Sound allowed?: No
    Backup image required?: Yes
    Max file size (KB): 40KB
  • Video In-Read- 3rd Party Served
    Size: W 592 px x H 333 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: No
    Sound allowed?: Yes
    Max peak volume of 15db
    Backup image required?: No
    Max file size (KB): 22KB

Additional info:

  • Video Format: VAST 20
  • Blank 1×1 impression tacking url. Standard url redirect for click tracking
  • Leaderboard
    Size: W 970 px x H 90 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: No
    Sound allowed?: No
    Backup image required?: Yes
    Max file size (KB): 40KB
  • Mini Video Pre-roll 400x225 - 3rd Party Served
    Size: W 400 px x H 225 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: No
    Sound allowed?: Yes
    Max peak volume of 15db.
    Backup image required?: No
    Max file size (KB): 22KB

Additional Info:

  • Video Format: VAST 20
  • Blank 1×1 impression tacking url. Standard url redirect for click tracking.
  • Billboard Leaderboard 970x250
    Size: W 970 px x H 250 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: Yes
    3 loops maximum
    Sound allowed?: No
    Backup image required?: Yes
    Max file size (KB): 40KB
  • Rich Media Expandable Billboard Leaderboard 970x25
    Size: W 970 px x H 250 px
    Expanded size: W 970 px x H 300 px
    Animation allowed?: Yes
    3 loops maximum
    Sound allowed?: Yes
    On user click
    Backup image required?: No
    Max file size (KB): 40KB

Additional Info:

  • Expansion panel must expand vertically
  • No snap to expand
  • Clear ‘X’ to close button and the word ‘close’ should be visible
  • Manual expand ads will expand and collapse by a click action
  • When fully expanded, the ad will remain in this state until actively collapsed by the user.
  • Portrait 300x1050
    Size: W 300 px x H 1050 px
    Expanded size: W 600 px x H 1050 px
    Animation allowed?: No
    Sound allowed?: Yes
    On user click. Must be muted as default.
    Backup image required?: No
    Max file size (KB): 40KB
  • Half Page 300x600
    Size: W 300 px x H 600 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: Yes
    3 loops maximum
    Sound allowed?: No
    Backup image required?: No
    Max file size (KB): 40KB
  • Rich Media Expandable Half page 300x600
    Size: W 300 px x H 600 px
    Expanded size: W 600 px x H 600 px
    Animation allowed?: Yes
    3 loops maximum
    Sound allowed?: Yes
    On user click. Must be muted as default.
    Backup image required?: No
    Max file size (KB): 40KB
  • Half page 336x850
    Size: W 336 px x H 850 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: Yes
    3 loops maximum
    Sound allowed?: No
    Backup image required?: No
    Max file size (KB): 40KB
  • Rich Media Expandable Half page 336x850
    Size: W 336 px x H 850 px
    Expanded size: W 600 px x H 850 px
    Animation allowed?: Yes
    3 loops maximum
    Sound allowed?: Yes
    On user click. Must be muted as default.
    Backup image required?: No
    Max file size (KB): 40KB
  • MPU 300x250
    Size: W 300 px x H 250 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: Yes
    3 loops maximum
    Sound allowed?: No
    Backup image required?: No
    Max file size (KB): 40KB
  • Mini Video Pre-roll 400x225 - 1st Party Served
    Size: W 400 px x H 225 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: No
    Sound allowed?: Yes
    Max peak volume of 15db.
    Backup image required?: No
    Max file size (KB): 2KB

Additional info:

  • Video format: MP4 Supported.
  • Blank 1×1 impression tacking url. Standard url redirect for click tracking.
  • MPU 336x280
    Size: W 336 px x H 280 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: Yes
    3 loops maximum
    Sound allowed?: No
    Backup image required?: No
    Max file size (KB): 40KB
  • Video Pre-roll - 3rd Party Served
    Size: W 592 px x H 333 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: No
    Sound allowed?: Yes
    Max peak volume 15db
    Backup image required?: Yes
    Max file size (KB): 22KB

Additional Information:

  • Companion Ads are optional
  • GIF, JPG or HTML5 Supported
  • SWF Limited support
  • News By Email MPU 300x250
    Size: W 300 px x H 250 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: Yes
    3 loops maximum
    Sound allowed?: No
    Backup image required?: No
    Max file size (KB): 30KB
  • Investor Relations Button 120x60
    Size: W 120 px x H 60 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: No
    Sound allowed?: No
    Backup image required?: No
    Max file size (KB): 5KB
  • Video Pre-roll - 1st Party Served
    Size: W 592 px x H 333 px
    Expanded size: W 0 px x H 0 px
    Animation allowed?: No
    Sound allowed?: Yes
    Max peak volume 15db
    Backup image required?: Yes
    Max file size (KB): 2KB

Additional Info:

  • Companion Ads are optional
  • GIF, JPG or HTML5 Supported
  • SWF Limited support
  • Expanding Companions are not allowed

Tablet & iPad

Video and Audio:

On user initiated. Set audio level to a max of -15db. Before the video is played a cover image is displayed.

For high quality video for fast connections:

File Formats: .m4v, .mp4, and .mov
Duration: 1 min maximum
Bitrate: 1Mbps
Frame Rate: 30 fps
Video Codec: H.264 Level 3.1
Audio Codec: AAC-LC audio up to 128 Kbps per channel, 48kHz, stereo
For low quality video for slow connections:

File Formats: .m4v, .mp4, and .mov
Duration: 1 min maximum
Bitrate: 0.25Mbps
Frame Rate: 30 fps
Video Codec: H.264 Level 3.1
Audio Codec: AAC-LC audio up to 96 Kbps per channel, 48kHz, stereo

  • Half Page MPU 300X600 Portrait
    Size: W 300 px x H 600 px
    Expanded size: W 768 px x H 1006 px
    Animation allowed?: Yes
    3 loops max
    Sound allowed?: Yes
    Set audio level to a max of -15db.
    Backup image required?: No
    Max file size (KB): 50KB
  • Half Page 300x600 Landscape
    Size: W 300 px x H 600 px
    Expanded size: W 1024 px x H 750 px
    Animation allowed?: Yes
    3 loops max
    Sound allowed?: Yes
    Set audio level to a max of -15db
    Backup image required?: No
    Max file size (KB): 50KB
  • MPU 300X250 Portrait
    Size: W 300 px x H 250 px
    Expanded size: W 768 px x H 1006 px
    Animation allowed?: Yes
    3 loops max
    Sound allowed?: Yes
    Set audio level to a max of -15db
    Backup image required?: No
    Max file size (KB): 50KB
  • MPU 300X250 Ladnscape
    Size: W 300 px x H 250 px
    Expanded size: W 750 px x H 1024 px
    Animation allowed?: Yes
    3 loops max
    Sound allowed?: Yes
    Set audio level to a max of -15d
    Backup image required?: No
    Max file size (KB): 50KB

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