Guardian commercial on-line

United Kingdom (National)

Ad Specifications


Specifications for Guardian Commercial online ad formats. This includes all standard and expandable ad formats and all new ad formats along with delivery information and contact details. Should you have any queries, please do not hesitate to contact our Ad Operations team at:

guardian.adops@theguardian.com

This Publication carries on-line advertising only. For information on our print sections please see our other pages on Specle.

Please take some time to read the following guidelines for different creative applications for use on the Guardian network. We are constantly working with agencies and clients and will keep you informed of developments and extensions to these guidelines.









Delivery Formats


Guardian hosted HTML5:To ensure your rich media ads are fully functional in all popular browsers, we recommend creatives are built in HTML5 and not Flash

Further info can be found here :

Tools:

• No Click To remove
• No Animation of Skins allowed
• Agency need to supply a GIF or JPG – 1600×1200 creative – middle (980 pixels) must be blank
• Maximum file size is 150kb
• Skins will only show on Screens bigger than 1300 pixels wide
• Any white on white creative must have a 1px black border (as per normal guidelines)



If your skin is showing with a 900×250/970×250 please build the skin as per the diagram below:



If your skin is showing with a 728×90 please build the skin as per the diagram below:


Mobile



App


MPU 300×250 (mobile and tablet)
• Format: gif or jpeg
• max file size 40kb

• Superheader 900×250 (tablet only)
• Format: gif or jpeg
• max file size 40kb


General Notes



White Creative: All white and light-coloured creative must have a dark one-pixel border.
Click into new window: All ads must click into a new browser window.
Browser compliance: We target all rich media ads to all versions of Chrome, IE and Firefox unless otherwise instructed. We target gif ads to all browsers unless otherwise instructed.

Testing: All solutions are subject to final senior editorial approval (rich media campaigns are subject to testing).
Technical Contact: For all rich media campaigns we need the name of a technical contact at your end.
Lead Time: Please allow 2 days lead time for gifs and 5 days for all other creative.
Sound: All sound must be user click activated.
Misleading Ads: We will not carry any form of advertising that is deemed to be misleading or confusing to our users.
More information: For information on ad types not covered here please contact us directly via the navigation bar on the left of this page.
CPU: We may measure CPU, and reject or remove ads that drive the CPU too high (i.e. negatively affect the speed of the page load or certain page functionality) Please See ‘Flash and Rich Media Instructions’ section on this page for further information on supplying Flash Creatives.


Guidelines on Photosensitive effects


(affecting people with complaints such as epilepsy and migraine)

General flashing threshold
A sequence of flashes or rapidly changing image sequences where both the following occur:
1. The combined area of flashes occurring concurrently (but not necessarily contiguously) occupies more than one quarter of any 335 × 268 pixel rectangle anywhere on the displayed screen area when the content is viewed at 1024 by 768 pixels and…
2. There are more than three flashes within any one-second period.
Note: For the general flashing threshold, a flash is defined as a pair of opposing changes in brightness of 10% or more of full scale white brightness, where brightness is calculated as .2126*R + .7152*G + .0722B using linearised R, G, and B values. Linearised-X = (X/FS)^2.2 where FS is full scale (usually 255 today). An “opposing change” is an increase followed by a decrease, or a decrease followed by an increase.
Red flashing threshold
A transition to or from a saturated red where the following occurs: The combined area of flashes occurring concurrently occupies more than one quarter of any 335 × 268 pixel rectangle anywhere on
the displayed screen area when the content is viewed at 1024 by 768 pixels and there are more than three flashes within any one-second period.

Contacts:


All creative should be supplied to our Ad Operations team at guardian.adops@guardian.co.uk
Any technical queries should be emailed to richmedia.ad.design@theguardian.com (cc’ing your Ad Operations Executive)
Requests for reports should be made to: guardian.adops@guardian.co.uk


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