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United Kingdom (National)
Specifications for Guardian Commercial online ad formats. This includes all standard and expandable ad formats and all new ad formats along with delivery information and contact details. Should you have any queries, please do not hesitate to contact our Ad Operations team at:
This Publication carries on-line advertising only. For information on our print sections please see our other pages on Specle.
Please take some time to read the following guidelines for different creative applications for use on the Guardian network. We are constantly working with agencies and clients and will keep you informed of developments and extensions to these guidelines.
• No Click To remove
• No Animation of Skins allowed
• Agency need to supply a GIF or JPG – 1600×750 creative – middle (980 pixels) must be blank
• Maximum file size is 150kb
• Skins will only show on Screens bigger than 1300 pixels wide
• Any white on white creative must have a 1px black border (as per normal guidelines)
Media Instructions’ section on this page for further information on supplying Flash Creatives.
the displayed screen area when the content is viewed at 1024 by 768 pixels and there are more than three flashes within any one-second period.
This publication does not yet have any sections defined.
To find out more, go to www.theguardian.com/advertising/electronic-ad-delivery
Otherwise, please use a supplier of your choice