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Specifications for Guardian Commercial online ad formats. This includes all standard and expandable ad formats and all new ad formats along with delivery information and contact details. Should you have any queries, please do not hesitate to contact our Ad Operations team at:
This Publication carries on-line advertising only. For information on our print sections please see our other pages on Specle.
Please take some time to read the following guidelines for different creative applications for use on the Guardian network. We are constantly working with agencies and clients and will keep you informed of developments and extensions to these guidelines.
senior editorial approval (rich media campaigns are subject to testing).
Flash Versions: We accept all versions of Macromedia/Adobe Flash up to version 10.
Technical Contact: For all rich media campaigns we need the name of a technical contact at your end.
Lead Time: Please allow 2 days lead time for gifs and 5 days for all other creative.
Sound: All sound must be user click activated.
Misleading Ads: We will not carry any form of advertising that is deemed to be misleading or confusing to our users.
More information: For information on ad types not covered here please contact us directly via the navigation bar on the left of this page.
CPU: We may measure CPU, and reject or remove ads that drive the CPU too high (i.e. negatively affect the speed of the page load or certain page functionality) Please See ’Flash and Rich
Media Instructions’ section on this page for further information on supplying Flash Creatives.
when the content is viewed at 1024 by 768 pixels and…
2. There are more than three flashes within any one-second period.
Note: For the general flash threshold, a flash is defined as a pair of opposing changes in brightness of 10% or more of full scale white brightness, where brightness is calculated as
.2126*R + .7152*G + .0722B using linearised R, G, and B values. Linearised-X = (X/FS)^2.2 where FS is full scale (usually 255 today). An “opposing change” is an increase followed by a decrease,
or a decrease followed by an increase.
Red flash threshold
A transition to or from a saturated red where the following occurs: The combined area of flashes occurring concurrently occupies more than one quarter of any 335 × 268 pixel rectangle anywhere on
the displayed screen area when the content is viewed at 1024 by 768 pixels and there are more than three flashes within any one-second period.
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To find out more, go to www.theguardian.com/advertising/electronic-ad-delivery
Otherwise, please use a supplier of your choice