Ad Specifications
SPECIFICATIONS
Leader Board
Pixel Dimension = 728×90 or 468×60 if larger size not possible
Option: Gif, rich media file (flash) or redirect
File size = 50KB
Copy Deadline 3 days before campaign start
Buttons:
Dimension: 120×60
Option: Gif, rich media file (flash) or redirect
File size: 50KB
Copy Deadline 3 days before campaign start
Email Advertorials
Please see separate specification sheet
Hero Panel
390px x 201px
Title: 25 characters max
Subtitle: 45 characters max
Competition needs to link to landing page or own website
Landing pages are the same as travelweekly.co.uk landing pages
Video for Hero Panel
Any format – optimum size 16:9 but can accept 4:3
Max 100mb
Up to 4 minutes in length
MPU:
Dimension: 300×250
Option: Gif, rich media file (flash) or redirect
File size: 50KB
Copy Deadline 3 days before campaign start
Skyscraper:
Dimension: 120×600
Option: Gif, rich media file (flash) or redirect
File size: 50KB
Please provide the url
Copy Deadline 3 days before campaign start
Please note if you are providing a flash file the url needs to be embedded within the file
Roll Over
Supply flash banner below 75KB
120×120 max size pre-hover
600×600 max size post-hover
Background take-over
Please supply: 1280×1024 pixel advert in .jpg or .gif format with click-through… (up to 75KB file size)
E-newsletter Advertising Specifications
COPY
GIF, animated* GIF and JPEG images are accepted.
Flash and rich media files are NOT accepted.
File size should not exceed 30k.
“If you are submitting multi-frame images, remember that some email programmes will only display the first frame. Ensure that your first frame is not blank. It is advisable to include some branding in the first frame.”
BANNER SIZE
Banners must meet the standard internet dimensions:
- Top Banner
- Skyscraper
- Bottom MPU
- Bottom Banner
Please note: A solus sponsorship consists of a top banner, a skyscraper and EITHER a bottom banner OR an MPU as well as an advertorial.
*Please Note: If you are submitting multi-frame images, remember that some email programmes will only display the first frame. Ensure that your first frame is not blank. It is advisable to include some branding in the first frame.
LINKS
A website address (URL) will need to be supplied.
This link will be the page that the subscriber will click through to.
ADVERTORIAL
Logo – hyperlinked
8 word headline
50 word text piece
URL – link to website
REQUIREMENTS
The copy will need to be sent in two formats:
1. Gif or jpeg
2. Text (200 characters) – This is simply the advertisement in written format, necessary in order to ensure the advertisements can be seen by all subscribers. For example, some subscribers are unable to view html files and would therefore receive the text version of the e-newsletter and any advertisements instead.
COPY DEADLINE
The copy will be required one week prior to the e-newsletter mailing date.
Please send to: Claire.Ballhatchet@travelweekly.co.uk
Bespoke Travel Weekly advertorial email specs
Clients should provide an HTML file, using the guidelines below:
Copy should consist of both images and text. We will not accept copy consisting of just one large graphic, or copy made entirely of images, due to image blockers / spam filters.
1. Max width 600 pixels
2. It is advisable that the height of the copy should not exceed 1000 pixels.
3. HTML code in a <table> tag structure
4. Please avoid <div>, <span> tags
5. Please avoid CSS styles as this will not display correctly in Outlook 2007. Inline CSS are acceptable only within <td> tags.
6. All images need to be in a GIF or JPEG format, (max file size 40kb)
7. Note that animated gifs do not display correctly in Outlook 2007
8. Flash and Rich Media files can not be used in emails.
9. Do not include your own unsubscribe links
For clients who are unable to provide an HTML file, we can create a simple layout. Specs are:
1. Max 200 words of text, plus headline, subheader and link(s) in a word doc
2. Header image / banner, max 600 pixels wide, in a gif or jpg format (max file size 40kb)
3. 1 additional body image, max wide 200 pixels, in a gif or jpg format (max file size 40kb)
4. If needed, Footer image / banner, max 600 pixels, in a gif or jpg format (max file size 40kb)
We have branded templates for each product, the HTML file client supplied will be dropped into the content area of the template.