Ad Specifications

Leader Board

Pixel Dimension = 728×90 or 468×60 if larger size not possible
Option: Gif, rich media file (flash) or redirect
File size = 50KB
Copy Deadline 3 days before campaign start

MPU:

Dimension: 300×250
Option: Gif, rich media file (flash) or redirect
File size: 50KB
Copy Deadline 3 days before campaign start

Background take-over

Please supply: 1280×1024 pixel advert in .jpg or .gif format with click-through… (up to 75KB file size)

Email Advertorial Specification

Clients should provide an HTML file, using the guidelines below:

Copy should consist of both images and text. We will not accept copy consisting of just one large graphic, or copy made entirely of images, due to image blockers / spam filters.

1. Max width 650 pixels
2. It is advisable that the height of the copy should not exceed 1000 pixels.
3. HTML code in a <table> tag structure
4. Please avoid <div>, <span> tags
5. Please avoid CSS styles as this will not display correctly in Outlook 2007. Inline CSS are acceptable only within <td> tags.
6. All images need to be in a GIF or JPEG format, (max file size 40kb)
7. Note that animated gifs do not display correctly in Outlook 2007
8. Flash and Rich Media files can not be used in emails.
9. Do not include your own unsubscribe links

For clients who are unable to provide an HTML file, we can create a simple layout. Specs are:

1. Max 200 words of text, plus headline and link(s) in a word doc
2. Header image / banner, max 600 pixels wide, in a gif or jpg format (max file size 40kb)
3. 1 additional body image, max wide 200 pixels, in a gif or jpg format (max file size 40kb)
4. If needed, Footer image / banner, max 600 pixels, in a gif or jpg format (max file size 40kb)