Ad Specifications
This publication carries on-line advertising only. For specifications for our print products please see our other pages on Specle
For further information and documentation contact: guardianjobs.adops@theguardian.com
The Guardian along with many other publishers has committed to comply with the IAB’s Self-Regulatory Framework in relation to OBA Advertising.
In order to comply we will require all adverts (IAB Standard Size) to include the Adchoices Ad Marker as per the IAB’s technical guidelines. For adverts that are hosted by ourselves, you will need to allow space for us to include the ICON (on your behalf) within the creative you supply.
http://www.iabeurope.eu/media/86423/technical_specifications_for_iab_eu_oba_fw_v1.pdf
Guardian Job Site Web Furniture
For theguardian.com please see http://specle.net/uk/guardian-news-media/guardian-commercial-on-line
All animated MPU’s and Leaderboards can rotate no longer than 15 seconds. Animated Billboards can rotate no more than 30 seconds
Media Options
Buttons: Max file size = 4k Dimensions (Pixels) = 120 wide x 120 high
Web Logos: Max file size = 4k Dimensions (Pixels) = 360 wide x 180 high
Leaderboard: Max file size = 30k Dimensions (Pixels) = 728 wide x 90 high
MPU: Max file size = 30k Dimensions (Pixels) = 300 wide x 250 high
(1pt border should be included for banners with light/white backgrounds)
Delivery Methods
Buttons: Gif file with click-through Url
Buttons (Set on-site): Logo & text (including job title. Max 40 Characters) supplied to your sales executive.
Leaderboard: Gif file with click-through links – Can be animated, but no looping allowed after 15 seconds.
Leaderboard (Set on-site): Images and text supplied to your sales executive – can be animated, but no looping allowed after 15 seconds. (We can provide simple, original illustrations but no photographic or copyright material)
Web Logos: Gif file of company logo to correct size
Web Logos (Set on-site): Gif file of company logo, which we will crop to correct size
please supply weblogos to guardianjobs.adops@theguardian.com
General Notes
White Creative: All white and light coloured creative should have a 1pt dark border to clearly mark its boundaries (Note: all buttons must have a 1pt 50% grey border)
Click Through: All external links must open into a new browser window
Approval/Testing: All material is subject to editorial approval – Rich media campaigns are subject to testing
Copy Deadline/Lead Time: Please allow 2 days for buttons, 1 day for Web Logos & 2 days for Banners
Content: We will not carry any form of advertising that is deemed to be misleading or confusing to our users
Notes: Guidelines on Photosensitive effects
(affecting people with complaints such as epilepsy and migraine)
general flashing threshold
A sequence of flashes or rapidly changing image sequences where both the following occur:
1. the combined area of flashes occurring concurrently (but not necessarily continuously) occupies more than one quarter of any 335 × 268 pixel rectangle anywhere on the displayed screen area when the content is viewed at 1024 by 768 pixels
2. there are more than three flashes within any one-second period.
Note: For the general flashing threshold, a flash is defined as a pair of opposing changes in brightness of 10% or more of full scale white brightness, where brightness is calculated as .2126*R + .7152*G + .0722B using linearized R, G, and B values. Linearized-X = (X/FS)^2.2 where FS is full scale (usually 255 today). An “opposing change” is an increase followed by a decrease, or a decrease followed by an increase.
Red flashing threshold
A transition to or from a saturated red where both of the following occur:
1. the combined area of flashes occurring concurrently occupies more than one quarter of any 335 × 268 pixel rectangle anywhere on the displayed screen area when the content is viewed at 1024 by 768 pixels and
2. there are more than three flashes within any one-second period.
Video Specifications for Job Listings
Please supply a link to your youtube video to guardianjobs.adops@theguardian.com
Further Information
Due to the sometimes complicated nature of any web content it is not possible for us to cover every possible aspect and specification.
Please feel free to contact us to discuss these specifications or any other online advertising related topic: guardianjobs.adops@theguardian.com