Crop Marks
Crop/Trim marks must not encroach into the bleed area. Please ensure to offset the crop marks to 6mm.
Fonts & Text
Minimum 6pt standard fonts, 10pt script and fine serif.
Reverse lettering should be produced with a minimum of colour, using the dominant colour for the shape of the letter, and making lettering in subordinate colours slightly larger to reduce register problems.
All text, especially white-out text, must be thick and large enough to be clearly printed. Immediate Media is not responsible for illegible printed text if supplied too thin or small.
Live Matter
Live matter must be at least 7mm in from the trim.
Thin lines, box rules, medium and small size type matter and detail should ideally be reproduced in one colour.
Type area ads must be supplied centred within the relevant trim size.
DPS
DPS ads must contain a 3mm allowance on either side of the gutter (This allowance should be on the spine edge and within trim width. Please avoid placing the important live matter in this gutter area. Please don’t split text over a DPS)