WHATCAR

United Kingdom (National)

  • Specification: MagazineAds_1v4 (by GWG)
  • PDF Standard: PDF/X-1a:2001
  • Crop Marks: Required for ads with bleed
    • Binding: Saddle stitch

Convert to CMYK using these settings:

Display Fixed Sizes

  • Full Page

    Trim: W 230mm x H 300mm

    Bleed: W 236mm x H 306mm 3mm all round

    Type: W 200mm x H 270mm

  • Half Page Horizontal Type: W 200mm x H 133mm
  • Quarter Page Type: W 98mm x H 133mm
  • Double Page Spread

    Trim: W 460mm x H 300mm

    Bleed: W 466mm x H 306mm 3mm all round

    Type: W 400mm x H 270mm

  • Each page must be supplied as a separate file

Classified Fixed Sizes

  • Full Page Type: W 200mm x H 257mm
  • Half Page Horizontal Type: W 200mm x H 127mm
  • Half Page Vertical Type: W 98mm x H 257mm
  • Quarter Page Type: W 98mm x H 127mm

Data

  • Quarter Page Strip Type: W 276mm x H 56mm
  • Eighth Page Strip Type: W 56mm x H 136mm

Gatefold

Flap = 215mmx300mm

Inner Flap = 215mmx300mm
Inside Front Cover = 225mmx300mm

No essential type or image matter should run within 5mm of spine, if supplying DPS artwork, or a trimmed edge.

Page 3 to include a 5mm white strip on the right hand edge (within the trim area), to match the Front Cover.

  • Outside Cover Flap

    Trim: W 215mm x H 300mm

    Bleed: W 221mm x H 306mm 3mm all round

    Type: W 195mm x H 280mm

  • Inside Cover

    Trim: W 440mm x H 300mm

    Bleed: W 446mm x H 306mm 3mm all round

    Type: W 400mm x H 270mm

  • Must be supplied as one file
  • Page 3

    Trim: W 230mm x H 300mm

    Bleed: W 236mm x H 306mm 3mm all round

    Type: W 200mm x H 270mm

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