Lonely Planet Traveller Magazine

United Kingdom (National)

  • Specification: MagazineAds_1v4 (by GWG)
  • PDF Standard: PDF/X-1a:2001
  • Crop Marks: Required for ads with bleed
    • Binding: Perfect binding
    • Gutter Allowance: 6mm

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Display Fixed Sizes

Crop Marks
Crop/Trim marks must not encroach into the bleed area. Please ensure to offset the crop marks to 6mm.

Fonts
Minimum 6pt standard fonts, 10pt script and fine serif.
Reverse lettering should be produced with a minimum of colour, using the dominant colour for the shape of the letter, and making lettering in subordinate colours slightly larger to reduce register problems.

Live Matter
Live matter must be at least 5mm in from the trim.
Thin lines, box rules, medium and small size type matter and detail should ideally be reproduced in one colour.
Type area ads must be supplied centred within the relevant trim size.

DPS
DPS ads must contain a 3mm allowance on either side of the gutter (This allowance should be on the spine edge and within trim width. Please avoid placing the important live matter in this gutter area. Please don’t split text over a DPS)

  • Full Page

    Trim: W 220mm x H 300mm

    Bleed: W 228mm x H 308mm 4mm all round

    Type: W 194mm x H 272mm

    Gutter Allowance: 6 mm

  • DPS

    Trim: W 440mm x H 300mm

    Bleed: W 448mm x H 308mm 4mm all round

    Type: W 410mm x H 272mm

    Gutter Allowance: 6 mm

  • Each page must be supplied as a separate file
  • DPS Left Page

    Trim: W 220mm x H 300mm

    Bleed: W 228mm x H 308mm 4mm all round

    Type: W 194mm x H 272mm

    Gutter Allowance: 6 mm

  • DPS Right Page

    Trim: W 220mm x H 300mm

    Bleed: W 228mm x H 308mm 4mm all round

    Type: W 194mm x H 272mm

    Gutter Allowance: 6 mm

  • Half Page Horizontal

    Trim: W 220mm x H 148mm

    Bleed: W 228mm x H 156mm 4mm all round

    Type: W 194mm x H 134mm

    Gutter Allowance: 6 mm

  • Half Page Vertical

    Trim: W 108mm x H 300mm

    Bleed: W 116mm x H 308mm 4mm all round

    Type: W 96mm x H 272mm

    Gutter Allowance: 6 mm

  • Half DPS

    Trim: W 440mm x H 148mm

    Bleed: W 448mm x H 156mm 4mm all round

    Type: W 410mm x H 134mm

    Gutter Allowance: 6 mm

  • Each page must be supplied as a separate file
  • Half DPS Left Page

    Trim: W 220mm x H 148mm

    Bleed: W 228mm x H 156mm 4mm all round

    Type: W 194mm x H 134mm

    Gutter Allowance: 6 mm

  • Half DPS Right Page

    Trim: W 220mm x H 148mm

    Bleed: W 228mm x H 156mm 4mm all round

    Type: W 194mm x H 134mm

    Gutter Allowance: 6 mm

  • Quarter Page Type: W 96mm x H 134mm

    Gutter Allowance: 6 mm

Classified Fixed Sizes

  • Full Page Type: W 200mm x H 252mm

    Gutter Allowance: 6 mm

  • Half Page Horizontal Type: W 200mm x H 124mm

    Gutter Allowance: 6 mm

  • Half Page Vertical Type: W 98mm x H 252mm

    Gutter Allowance: 6 mm

  • Quarter Page Vertical Type: W 98mm x H 124mm

    Gutter Allowance: 6 mm

  • Quarter Page Horizontal Type: W 200mm x H 60mm

    Gutter Allowance: 6 mm

  • Eighth Page Vertical Type: W 47mm x H 124mm

    Gutter Allowance: 6 mm

  • Eighth Page Horizontal Type: W 98mm x H 60mm

    Gutter Allowance: 6 mm

  • Sixteenth Page Type: W 47mm x H 60mm

    Gutter Allowance: 6 mm

  • Spot Type: W 47mm x H 28mm

    Gutter Allowance: 6 mm

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