Sky UK Limited

With a focus on delivering high-quality content and innovative services, Sky is always looking for ways to improve their advertising production process and enhance the experience for their customers. To help achieve this goal, Sky decided to partner with Specle, a leading ad delivery and production platform.

Background

Formed as British Sky Broadcasting (BSkyB) in November 1990 through the merger of Sky Television and British Satellite Broadcasting, Sky is one of Europe’s leading media and entertainment companies, and part of Comcast Corporation. Across six countries, Sky’s innovative products connect 23 million customers to the best apps, and all the entertainment, sports, news and arts they love, including their own award-winning original content.

Evaluation

Sky approached Specle with the goal of streamlining their advertising production process and improving the quality and consistency of the advertising materials they receive from clients. Specle offers a range of services designed to simplify the process of creating and delivering advertising materials, including ad creation tools, automated preflight checks, and seamless ad delivery to publishers.

Solution

Specle's Color Engine to enhance their advertising production process and ensure the quality and consistency of the advertising materials they receive from clients. Specle's Color Engine is a powerful tool that helps companies like Sky manage color accuracy and consistency in their digital advertising campaigns, ensuring that each ad aligns with the company's high standards for design and layout.

“Specle has been able to help evolve our production processes within the Studio at Sky Creative. We've spent time developing our workflow tool, so that it can work seamlessly with Specle to enable our Press delivery to be scalable and well supported. Sky Creative are responsible for a large amount of creative production within Sky UK and we needed to make sure we had a solution that offered a fully integrated approach for all our deliverables.”

Specle's automated preflight checks help to catch any potential errors or issues in the advertising materials before they are sent to Sky, saving time and resources for the company.

In addition, Specle's seamless ad delivery platform has made it easier for Sky to upload and review advertising materials for campaigns; eliminating the need for manual file transfers and reducing the risk of errors or delays in the delivery process.

By utilizing Specle's Color Engine, Sky can ensure that the colors in their advertising materials are accurately represented across different devices and platforms. This is crucial for maintaining brand consistency and ensuring that the ads resonate with viewers as intended. The Color Engine allows Sky to calibrate and standardize colors, ensuring that the final output is true to the original design.

In addition, the Color Engine also provides Sky with the ability to perform color checks and corrections during the preflight stage, ensuring that any color discrepancies are identified and resolved before the ads are sent for publication. This helps Sky maintain their high standards for design and quality in their advertising materials.

By integrating their systems with Specle's API, Sky can automate various aspects of their advertising production process, such as campaign management, preflight checks, and ad delivery. This automation helps Sky save time and resources by reducing manual intervention and minimizing the risk of errors in the ad production workflow.

This integration empowers Sky to deliver high-quality advertising materials that meet publication standards and resonate with their audience. By leveraging Specle's API, Sky can automate key aspects of their ad production workflow, access advanced features and capabilities, and ensure a seamless and streamlined collaboration with Specle. This integration has helped Sky maintain their reputation as a top-tier entertainment company and deliver high-quality advertising materials to their audience.

Furthermore, the API integration between Sky and Specle allows for real-time data synchronization, providing a more efficient and streamlined advertising production process.

Recommendation

Overall, the partnership between Sky and Specle has proven to be successful, with Sky seeing significant improvements in their advertising production process. By leveraging Specle's ad creation tools, preflight checks, and ad delivery platform, Sky has been able to streamline their workflow, improve efficiency, and maintain their reputation for high-quality content and design. The partnership has not only benefited Sky but has also enhanced the experience for advertisers looking to promote their products and services through Sky's various platforms.

Overall, Sky's use of Specle's Color Engine has helped them improve the efficiency and accuracy of their advertising production process. By ensuring color consistency and accuracy in their ads, Sky can deliver a better experience to their viewers and maintain their reputation as a top-tier entertainment company.

Furthermore, Specle's Color Engine helps Sky streamline their workflow by automating color management processes. This saves time and resources for Sky, as they no longer need to manually adjust colors in each ad or worry about inconsistencies in color reproduction.