The Economist
The Economist is a well-respected international publication known for its in-depth analysis of current affairs, business, and economics worldwide
With a global readership and a reputation for high-quality content, The Economist requires effect and cost effective advertising production processes across all sites worldwide for both print and digital editions. To help achieve this goal, The Economist partnered with Specle, a leading ad delivery and ad production platform based in the UK.
Background
The Economist Group is a global media and information services company that exists to champion progress and truth.
The weekly newspaper and published in printed and digital formats worldwide with 5 variations and languages. They focus on current affairs, international business, politics, technology, and culture. The newspaper has a prominent focus on data journalism and interpretive analysis over original reporting, to both criticism and acclaim.
The Economist Group is built on high-quality, independent analysis, which runs through all of its businesses that the group creates content and products in digital and print formats, produces global events, and offers a range of subscription and other services for clients and subscribers.
Evaluation & Solution
The Economist initially approached Specle with the aim of improving the quality and consistency of the advertising materials they receive from clients with an easy to use interface for all users. Specle's ad creation tools, automated preflight checks help to identify and address any potential errors; clients can easily create and customize ads to meet The Economist's specifications, ensuring that each ad aligns with the publication's high standards for design and layout.
Specle also provides full access to their pre-press studio and team in order to support their wide advertising client base. In addition, Specle's seamless ad delivery platform has made it easier for The Economist to receive and review advertising materials from clients.
Overall, the long partnership between The Economist and Specle has proven to be successful, with The Economist seeing significant improvements in their advertising production process.